In what has been described as a collaboration that will deepen crypto adoption, the cryptocurrency exchange Binance recently said it partnered with the African video streaming service Showmax. Binance users that enroll to become active in Web3 will be rewarded with a month-long video streaming subscription.

Africans Embracing Blockchain

Cryptocurrency exchange Binance said it has partnered with the video streaming service Showmax in a collaboration that seeks to deepen crypto adoption in Africa. According to a Business Day report, about 500 Nigerian Binance users enrolling to become active participants in Web3 will be rewarded with a month-long video streaming subscription.

Remarking on the crypto exchange’s latest campaign to bring crypto to the masses, Binance’s Emmanuel Ebanehita said:

We’re thrilled to be collaborating with Showmax to provide an incredible opportunity for our new users to be active participants in Web3. This promotion comes at a time where many Africans are eagerly embracing the underlying technology behind crypto.

Ebanehita added that the latest campaign also showcases the crypto exchange’s commitment to availing “accessible and convenient platforms,” making it possible for users to participate in the digital economy.

Opeoluwa Filani, the general manager at Showmax Nigeria, lauded the collaboration, which will see more people using his company’s video streaming platform.

According to Business Day, users that wish to sign up for Binance’s crypto education and adoption initiative must complete registration and perform a transaction worth $10. Users will confirm their participation in the campaign by filling out a form.

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